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Many enterprises exist the question is often researches and develops then considered the first market sale question, should be opposite exactly in fact, only then Fred perry the consumer longed for that any product enterprise can not promote in the consumer popularity expression situation, can arouse the expense sympathy, the satisfied psychological hope, is may the product which distinguishes with it populace. Such demand often is abstract, some angle, assorted, is unable in the populace stratification plane to express, is actually hides in the human nature heart of hearts, may be one kind of faith, may be a standard, may be a wish, may be a confusion, in recent years Haire rise even more has verified this point on the product, like its global business planning Shi Lu Peishi said “we needed to research and develop the product was the consumer heart of hearts needs, actually used the language performance”, this was precisely may call it the high-end best summary, when this kind of excavationMore profound, will be away from the luxurious direction to be nearer, whether only then can consider luxurious or the high-end in the product route. 　

　When a product has entrusted with in the consumer psychology is heterogeneous, this product, this profession will only then have the different enterprise Fred perry and the product status division. Is different in the different time consumer regarding the product measurables, regarding the high-end and the luxury goods two near righteousness’s stratification plane is so. In the high-end scope, expends the psychology to be possible to be a circle, a social stratum’s deduction, is may the product which may share in the target zone, but the luxury goods are different, has entrusted with it luxuriously Gauguin many requests and the value, is different in others, few,2008 spring summer Paris fashionable, rare, rare, surpasses the purchase scope and so on, is by most people was yearned for that as soon as but is not puts out a hand to be possible to touch or to achieve,and then put on with a floral decoration, if not for if so,Kei Jacket” has re-established the setting, will not have that many limits the quantity the version to be different by these pursues with person’s consumers snatches insanely. What luxurious creation is the young audiences’ young audiences, but the high-end is actually populace’s young audiences. Whether the product does have so the value and the definition, its decision function lies in the expense psychology cognition.　

 Just finished Paris has custom-made the fashionable clothing straight Monday is the fashion mountain peak high-level, although the expensive cost lets many brands announce the withdrawal in recent years, but forever nobody will neglect the status which it will keep aloof. This season from Christina Dior, the wizard John Galliano writings let everybody call out in alarm Mr. pleasantly surprised Dior to let new which the human forever Fred perry remembered always look this season return. (annotation: In the 40s, Mr. Dior has promoted shocking “New Look”, one kind esteems the feminine US’s tidal current to urge the wide eave soft side hat and the flat topping hard hat is once again popular. His design enables feminine curve to obtain showing. In this kind of lofty new style clothing, the hat is essential.